The latest hotel brand promises "affordable" luxury" for travelers on the go. Citizen M is a new Dutch hotel group which takes its name from the idea of mobile citizen. The rooms include a super king-size bed, a wall-to-wall window for plenty of natural light, a flat LCD television, ambient lighting and a rain shower. Each room can be customized with mood, light, temperature and music preferences. The lobby is stocked with Vitra furnishings and canteenM offers a 24-hour choice of sandwiches, salads, sushi, warm dishes and more. In-house baristas prepare coffee and other beverages and there is a bar for cocktails in the evening. The first citizenM hotel will open at Schiphol Airport in Amsterdam with 230 rooms at the beginning of 2008 and rates will start at 69 euros a night.