Like Kendall-Jackson, Blackstone winery is seeking to seek the next level of the wine market with a new line that appeal to a different price point than their main line which is generally under $10. The Blackstone Sonoma Reserve is produced at Blackstone's Kenwood Winery in the heart of Sonoma Valley and includes a Chardonnay, Pinot Noir, Merlot and Bordeaux-inspired red blend, Rubric. The wines use grapes sourced from premium vineyards found upon the hillsides, benchlands and coastline of Sonoma County and are made by winemaker Gary Sitton.

The 2005 Sonoma Reserve Chardonnay uses grapes from the cool climate areas of Russian River Valley and Carneros, with small percentages drawn from the Sonoma Coast and sells for $16.99. The 2005 Sonoma Reserve Merlot uses grapes from the Russian River Valley, Dry Creek Valley and Sonoma Valley and also sells for $16.99. The 2005 Sonoma Reserve Pinot Noir uses fruit from the Sonoma Coast and Russian River Valley region and is aged for 12 months in French oak. It sells for $18.99. The 2005 Sonoma Reserve "Rubric" is a blend of Cabernet Sauvignon with Syrah, Cabernet Franc and Petite Sirah. It is matured in a combination of French and American oak barrels and sells for $18.99.