The World's Most Expensive Water

People pay money for water every day, even though it's free in the majority of places on Earth. So if we're already paying for it, why not pay a lot for it, right? Well that's apparently the philosophy of the Japanese, who for a while now have been making big business of buying very expensive desalinated seawater concentrate from off the coasts of Hawaii. Called Kona Nigari, it sells for $33.50 per two-ounce bottle of concentrate and is meant to be diluted in a bottle of regular water (add $1.99 to the bill). It's credited with aiding weight loss, stress reduction, skin tone, and digestion. And apparently this Hawaiian seawater is special -- people pay more for the Kona Nigari than for similar concentrates from waters closer to Japan.

Via Lussorian