The World's Most Expensive Water

by Rigel Celeste (RSS feed)
Aug 11th 2007 at 12:02PM

People pay money for water every day, even though it's free in the majority of places on Earth. So if we're already paying for it, why not pay a lot for it, right? Well that's apparently the philosophy of the Japanese, who for a while now have been making big business of buying very expensive desalinated seawater concentrate from off the coasts of Hawaii. Called Kona Nigari, it sells for $33.50 per two-ounce bottle of concentrate and is meant to be diluted in a bottle of regular water (add $1.99 to the bill). It's credited with aiding weight loss, stress reduction, skin tone, and digestion. And apparently this Hawaiian seawater is special -- people pay more for the Kona Nigari than for similar concentrates from waters closer to Japan.

Via Lussorian

Tags: concentrate, concentrated, deep sea, DeepSea, hawaii, hawaiian, japan, japanese, kona, kona nigari, KonaNigari, minerals, most expensive, MostExpensive, nigari, ocean, water

Filed under: Yachts & Sailing

Source

Subscribe to these comments

Reader Comments (Page 1 of 3)

katey Oct 31st 2008 6:12PM

i know

Sociopath Aug 18th 2007 7:28AM

$33.50 for 2 ounces of water? That's frickin' crazy. I wouldn't even buy that if I was dehydrated.
$33.50 for water......BullPoo!!

666
XES

tom Aug 18th 2007 7:29AM

Concentrated water.....just add water. George Carlin was right....we'll buy anything. Take two things that have never been nailed together, nail them together and some schmuck will buy it.

Bill Aug 18th 2007 7:35AM

P.T. Barnum would be rolling over in his grave(laughing)at this. How can you concentrate water and why would you? Serf City - opps - Scam city Here I Come has just been unindated ----- again with more H2O. When will people get it through their heads - it is water people - nothing but over hyped WATER! Open your taps at home and have a drink! Better yet come to place and I have a bottle waiting for ya for $20.99!

Billie Aug 18th 2007 8:08AM

...but what if I don't want to add water to my water? Can you drink the concentrate? I don't want to water down my water, it might taste too watery!

Carolyn Aug 18th 2007 8:55AM

Weight loss, stress reduction, skin tone, and help in digestion, if you drink tap water it will do all of that too! Spelled backwards evian is naive, makes you wonder. Who the joke was on. If you are dumb enought to buy it there will be someone smart enought to sell it. Just look at the ones who sell tap water with pictures of snow top mountains on the bottle and the we thought the water came from the mountains.

John Aug 18th 2007 9:03AM

I just wonder if we concentrate air and put it in small bottles if they would buy it?

David Aug 18th 2007 9:19AM

IDIOTS.

Jaquin Malueta Aug 18th 2007 9:11AM

A fool and their money are soon parted.

jgiarelli Aug 18th 2007 10:05AM

Can i refill my water bottles i buy with my tap water?

kylie Aug 18th 2007 9:35AM

HOW STUPID!! I MEAN, I LOVE EVIAN, BUT I WOULDN'T PAY 33 DOLLARS FOR IT. DON'T GET ME WRONG, I HATE TAP WATER. IT IS REALLY NASTY. THAT'S WHY I DRINK EVIAN AND FIJI. BUT THAT'S THE END OF THE LINE. I DON'T BUY WATER THAT COSTS LIKE 33 DOLLARS A BOTTLE. WHAT'S NEXT? BOTTLED AIR? ANYONE WANT A BOTTLE OF AIR? ONLY 59 DOLLARS!!!! WHAT'S SAD, IS THAT SOMEONE WILL PROBABLY DO THAT ONE DAY, IF NOT ALREADY. PEOPLE ARE STUPID.

~`:-joanna Aug 18th 2007 9:49AM

It's gotta be kickN good at that cost, If you want a good substitutue I found this company at a health expo http://www.farminabag.com look at the "Stardust 2Hydr8" its a salt that you add to your water to help your body become properly hydrated. It has helped nourish my skin. As far as weight loss, stress reduction, skin tone, and digestion check out the "Liquithon" and the "New You Resolution" or the "Tri Decatholon Delux" I have lost 17 pounds and my cravings for junk foods. Did I mention I am now properly Hydrated,lookN & feelN GOOD!

Carolyn Aug 18th 2007 9:49AM

I have a filter on the water line to my refrigerator and that works just fine for a fraction of the price of bottle water and I get cold water or ice. Some people used to keep a pitcher of water in their refrigerator just for drinking.

The Water Doctor Aug 18th 2007 9:53AM

Removal of salt from seawater is done by Reverse Osmosis. This in no way makes the water into a 'concentrate'! The process simly removes/reduces the 'TDS' (total disolved solids) contained therein.) Consumers can purchased small RO Systems for their home (a great idea!) and have purified water for a lot less than buying water. Most consumers buy 'Spring Water' of which most brands are NOT 'purified' at all... We the SHEEPle no longer read the labels! J.W. The Water Doctor Durand, Michigan

rolltide0889 Aug 18th 2007 9:57AM

yea. i would like to know the exact process of concentrating water... i think you take out some of the water so that all you are left with is water! plus, why would you take the time to desalinate water? thats kinda why we have fresh water... oh and by the way they DO sell canned air- that bottle of duster for your keyboard. yea. its air.

Steph Aug 18th 2007 9:59AM

To me the great genius of bottled water to begin with was the convenience. I don't need fancier water, just water I can easily take with me. $33.50 for 2 little ounces is ridiculous...

Christine Aug 18th 2007 10:13AM

What is up with people these days? Why spend money that much money on one little bottle of water for yourself when you can buy cases of water for the same price and give it to people who cant afford it. I mean really people.....if you have ever bought anything stupid like that...your Really selfish. Think about other people

Francis Schwalm Aug 18th 2007 10:13AM

If it costs a lot it must be good. Where are the "you get what you pay for" folks now. It's like I always said... iF YOU ARE SELLING SOMETHING AND NOBODY WANTS IT.... RAISE THE PRICE. A lot of fools with money don't want something if it's CHEAP. I wonder if they would be interested in a nice bridge I have for sale. It's very expensive. I can sell you a volcano in Alaska that BLOWS.

MARK Aug 18th 2007 10:17AM

Thats just crazy!!! Concentrated water??? Thought I heard it all. I'll take my chances with "regular" tap water. What amazes me is people are that stupid to buy it. So much for common sense and rational thinking. Guess those have gone by the wayside.

Mike Aug 18th 2007 10:22AM

This is nothing new, we have had "pet rocks","the kings new clothes" "the fountain of youth" There is something inherently stupid about the human race, and someone ready to take advantage of them! Just look at the current administation!!!!

| 1 | 2 | 3 | Most Recent | Next 20 Comments

Add your comments

Your comments:

Remember me

E-Mail me when someone replies to this comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.