Champagne Guzzlers Stretch Moet To Its Breaking Point
If you are a fan of Moet et Chandon, here comes some bad news. The director of the Champagne house, Frederic Cumenal told the French newpaper Les Echos that they are facing supply issues. Because the Champagne region is an AOC and is limited by geographical boundaries it stands to reason that there is not an endless supply of grapes. The continued growth and popularity of the Moet et Chandon brand has streched the brand to its limits. Cumenal said that yields are at maximum. Nature can only be pushed so far and so a new rule for the 2007 harvest in the region stipulates that growers must save excess grapes in good harvest years to put on the market during limited supply years.