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The Imperial, The Luxury Car That Never Was
Gas prices and the worldwide fuel situation are now officially responsible for the decision Chrysler just made to put the kabosh on plans for the new Imperial. The Imperial concept was first introduced last year at the Detroit Auto Show, and if built the Imperial would have fallen into the Chrysler line up at the very top -- above the 300C. But there will now be no Imperial, with Chrysler mentioning that the increasing costs for fuel and the ever tightening fuel economy standards would make production of the Imperial "irresponsible" at this time.
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Reader Comments (Page 1 of 1)
John Jul 22nd 2007 12:25PM
Wait! They still sell Dodge Durangos and 300s. Would the Imperial have used that much more fuel? So GM can sell Hummers and Suburbans and the Luxury marquees can sell leviathans but Chrysler can't? Something's fishy here.
nerditry Jul 22nd 2007 12:36PM
And thank god it didn't. While the 300 is a cheap impression of a Bentley, this is an ugly parody of the Phantom. I think it would have stuck around had they used the original Imperial as the baseline it would have been a success.