JD Power Says Luxury Car Owners Like Their Cars Best

by Rigel Celeste (RSS feed)
Jul 1st 2007 at 4:06PM

In a recent survey by J.D. Power and Associates it seems that of all car buyers, those who choose luxury brands like their cars best and are the most satisfied. The survey included owners of 35 different car brands within the first 90 days after purchase, and the top 11 spots all went to luxury brands. Porsche claimed the #1 spot, with BMW, Mercedes-Benz, Jaguar, and Lexus rounding out the top 5 in that order.

Jeep came out in last place (35th), with Subaru in second to last place (34th). The most satisfying non-luxury vehicle? The Toyota Scion, coming in 12th.

Do you think premium car owners are more satisfied because their cars are of better quality? Or because they just have the money and resources to buy exactly what they want?

Tags: best, bmw, car, cars, mercedes, mercedes-benz, porsche, satisfaction, survey

Filed under: Luxury Cars & Autos

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Reader Comments (Page 1 of 1)

migo Jul 2nd 2007 2:29PM

I think it's an investment bias. Luxury car owners have spent a lot more money on their cars, so they feel as though they should appreciate what they've put so much into.

meerkat21 Jul 4th 2007 12:40PM

Luxury brands are more satisfying because they have:
Style, Status, Sophistication, Safety and superior engineering - but you have to have deep pockets to own and maintain one of these!!

Bill Jul 28th 2007 1:13AM

I have a 1989 Mercedes 420 SEL that I only paid $6200 for. It sold $69,700 new (equivalent of $175,000 in 2007 dollars). I can tell you that I don't care how little I paid for that car, I feel like a million dollars because it is such a nice car. I had a Volvo before, which was a good car. The Volvo parts prices seem higher than Mercedes, and I haven't found this car expensive to maintain, such as preventative maintenance. The satisfaction is in the true quality of the vehicle and everything that went into it. I could have spent the same on a Toyota or Honda or Subaru and had so much less for the money.