Richard Branson of Virgin Airways isn't just concentrating on the burgeoning space tourism market, he has now announced that he is getting into the private jet business. Branson's latest idea is
Virgin Charter, a website that connects sellers of flight time on private planes with eager buyers. The idea is that many private jets have a lot of "empty legs" when they fly home after dropping passengers off. As
Forbes reports it's an interesting move for Branson who just began a $3 billion campaign to fight global warming. But the idea behind the company is to reduce the empty flights thereby helping to eliminate wasted fuel. Branson and company won't be buying any jets for this endeavor, it's all about playing, as the website calls it, "jet matchmaker."
