DeBeers Enters The World of E-Commerce

by Deidre Woollard (RSS feed)
Jun 5th 2007 at 11:03AM

Last week we mentioned the expansion of Blue Nile's diamonds for sale online, now the diamond behemoth DeBeers is finally joining the internet jewelry business. WWD reports that DeBeers is launching e-commerce on their website. The company will let you spend up to $30,000 for a diamond engagement ring (1.5 carat center stone with two side stones) so far, with plans to let people spend more in the future. The website doesn't include everything that is available in their brick-and-mortar stores, focusing instead on products that are easier to buy without seeing in person such as diamond earrings or tennis bracelets. For pieces from the High Jewelry collection, such as the Grey and Orange Diamond Ring shown above (11.5 carats of white and fancy-colored diamonds set in platinum) you will still need to make an appointment to see the goods in person. For DeBeers, the good news is that unlike opening a brick-and-mortar store, no one shows up to protest when you open up online.

Tags: debeers, diamond, e-commerce, ring