A Reason To Read Your Tray Table
If you hate being stuck on a plane with nothing to read, fret no more, you will soon be able to enjoy BusinessWeek content on your seat-back tray tables. Starting next month, BusinessWeek columns will be stuck on seatback tray tables on domestic air carriers. The aisle, middle and center seats will each feature different BusinessWeek content that will be updated monthly. Ads equivalent to the size of a two-page spread, will be placed next to the BusinessWeek columns on the tray table surface.I wonder if there will be some sort of special treatment to keep the columns from looking ragged after weeks of flying.