Estee Lauder Goes After Mustang Men

by Erin Mays (RSS feed)
May 15th 2007 at 4:03PM

Autoblog shot us an e-mail about this fragrant little story, and frankly, we're surprised this product didn't come around earlier. Estee Lauder's Aramis division has created a fragrance that mustang owners will no doubt want to keep in their glove boxes -- Mustang, the new fragrance for men, set to launch in July.

The Ford Mustang joins the ranks of brands teaming with the fragrance designer for cross-promotion purposes, including Donna Karan, Tommy Hilfiger and Coach. Their marketing folks no doubt had a meeting as well, because the fragrance is described as "bold, daring and legendary," words Ford's marketing people also associate with the vehicle.

The bold scents are lavender, ginger and lemon, while the daring is pipe tobacco and cedarwood. Legendary, represented by amber, fir balsam and patchouli, finishes off the scent.

The base model of the fragrance, so to speak, will be the cologne and aftershave, both of which will start at $20.

[via Autoblog.com]

Tags: aftershave, aramis, cologne, estee lauder, EsteeLauder, ford, mustang