Kono Baru Wine, Upside Down Is Right Side Up

Don Sebastiani & Sons, the folks behind Used Automobile Parts wine are at it again. This time with wine with upside-down labels. Kono Barú. The upside-down labels represent the fact that the wines are sourced from vineyards in the Southern hemisphere. The initial launch is of six varietals from three countries. A Sauvignon Blanc, unwwoded Chardonnay and a Cabernet Sauvignon from Chile; a Riesling and a Shiraz from Australia; and a Malbec from Argentina. The Chilean and Australian wines are around $12 and the Malbec is around $16. The line is meant to represent a step up from the bargain-priced wines from Chile and Australia with something a little bit more upscale. The initial launch is around 100,000 cases.

[via Wine Business News]