Say the word Pininfarina and I'm instantly intrigued. The latest object of desire to get the magic touch from the Italian design house most famous for the Ferrari is the humble storage drive. SimpleTech has created a Pininfarina-designed SimpleDrive line that includes a portable hard drive, external hard drive and USB drive. The sleek and simple drives come in white, black and a Ferrari reminiscent red. The hard drives can be found for around $100.

[via Style.com]