Just in time for Earth Day, the wine brand The Three Thieves have launched a new organic brand called True Earth. The wine is made from organic grapes. There are two True Earth wines, a red blend of Cabernet Sauvignon, Merlot and Petite Sirah, and a varietal Chardonnay. Both are made from California Certified Organic Farmers (CCOF) vineyards in Mendocino County, using no pesticides, herbicides, or conventional synthetic fertilizers. The wines contain minimal amounts of sulfites which are used in the winemaking process to preserve freshness. The first release is 5,000 cases of each type and the wines sell for $12.99.