Graham Swordfish Big Bling

Often I like the watches from Graham, but this one has me cringing. It's the Graham Swordfish Big Bling (a play on Hublot's Big Bang perhaps) which the company is taking to Baselworld. It has a 46mm stainless steel case which makes me wonder if this watch is aimed at men or women (the light pink and blue straps available have me confused). The watch has 322 Top Wesselton diamonds for a total weight of 3.26 carats. It uses the automatic Graham caliber G1710 movement with chronograph function. The Swordfish looks more like a bug-eyed goldfish to me and the logo-ed rubber strap just compounds the overall foolish look of the watch.

[via Time Zone]