Russell Simmons Sells Green Jewelry

by Deidre Woollard (RSS feed)
Mar 5th 2007 at 11:05AM

Simmons Jewelry Company, the company owned by Russell Simmons and Kimora Lee Simmons, is going green. They are launching the Green Initiative, a line of jewelry that raises money for the Diamond Empowerment Fund, whose mission is to raise money for African communities. The designs feature steel, rubber, diamonds. At the Academy Awards, Forest Whitaker wore the Los Angeles stainless steel and green rubber cross bracelet with laser engraved logo and diamonds. 25% of the proceeds from this piece and most of the others in the collection go to the Diamond Empowerment Fund.

The Green Bracelet shown here features malachite beads and a rough diamond, catching on to the current trend for rough diamonds in jewelry designs. 50% of the proceeds of the piece go to the Diamond Empowerment Fund. Each bracelet comes with a Kimberley Process certificate, a Gem Certification Assurance Lab certificate, and a DVD message from Russell Simmons with footage from his trip to Botswana and South Africa last year. Prices for the collection range from $200-$35,000.

Tags: diamonds, do no evil, green initiative, russell simmons, RussellSimmons, simmons jewelry company

Filed under: Jewelry, Celebrity Shopping

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Reader Comments (Page 1 of 1)

williw d marshall Apr 4th 2007 3:28AM

my name is minister willie d marshall

to the person that get this e-mail. i would like them to get this message to mr. simmons and kimora

lee simmons. about a new fashion line that have never

been done before. god gave this fashion vision to me

over 25-years ago and it is ready for this time. i

would like to show the bless vision to mr. simmons

and kimora lee simmons before i show it to anyone

else. i can be contact at:336-293-3253 or e-mail

marshalw3@yahoo.com

mr. simmons GOD BLESS YOU AND YOUR FAMILY AND

BUSINESS.

williw d marshall Apr 4th 2007 3:28AM

minister god given 25-years new vision for this time

would love to show them to mr. simmon and kimora lee

simmons. The world is ready for this.

GOD BLESS YO AND YOUR FAMILY AND BUSINESS.