
The latest tipple from Chivas Brothers is
Longmorn a 16 year old super-premium malt whisky which will be priced at $100. The whisky has been around since the 1890s but Chivas is now pushing the brand to a larger market and has redesigned the bottle to attract more luxury drinkers. The whisky comes in a glass bottle with a stitched leather base and the label incorporates two types of matte and embossed paper. An aluminum seal stamped with the "g" from the Longmorn logo is tied around the bottle neck. Longmorn uses fat, plain stills to create complexity and the taste is described as sweet and fruity with a nose of spices, banana, honey and suede and a complex palate with taste of cinnamon and a "mango-like" sweetness.