If a bottle of Jack Daniel's has lost its charm for you, you may want to get to know Gentleman Jack
. The whiskey, which is "twice mellowed" now has a much classier looking bottle than previous incarnations
. The whiskey inside will remain the same; it is charcoal mellowed twice, once before and once again after the maturation process to create a smoother taste. The new bottle design will launch in March and the company will be making a big push to promote the whiskey with a major advertising campaign.
[via Avenue Vine