Gentleman Jack, the More Elegant Side of Jack Daniel's
If a bottle of Jack Daniel's has lost its charm for you, you may want to get to know Gentleman Jack. The whiskey, which is "twice mellowed" now has a much classier looking bottle than previous incarnations. The whiskey inside will remain the same; it is charcoal mellowed twice, once before and once again after the maturation process to create a smoother taste. The new bottle design will launch in March and the company will be making a big push to promote the whiskey with a major advertising campaign. [via Avenue Vine]
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Reader Comments (Page 1 of 1)
CB Mar 2nd 2007 5:38PM
Try the top of the line, Jack Daniel's Single Barrel