Normally, alcohol and cars just don't mix, but Grey Goose and Rolls Royce
seem to have decided to use that combination to promote a message of social responsibility - as well as one of the enjoyment of luxury goods. The companies are creating two fully customized Rolls-Royce Extended Wheelbase Phantoms, which will drive around (presumably in highly visible nighttime hot spots) with fully-trained chauffeurs who will educate people about the importance of "Sipping Responsibly." The cars will have a signature blue paint and upholstery, mahogany-veneered door cappings, lots of sterling silver inlay and will prominently feature the Grey Goose logo throughout.
At the end of the program, both vehicles will be auctioned off to raise money for charity.