A new tower will be going up in Dubai with a name that is recognizable pretty much worldwide.
Gulf News reports that the Rolex Tower will be a 63-story mixed-use tower along Shaikh Zayed Road. The building will have a glass facade and will be the standard layered affair of ground floor retail space, offices and then a topping of 23 floors of residential apartments crowned with a few floors of penthouses. The tower was designed by the famous firm of Skidmore, Owings and Merrill, designers of Burj Dubai and many other notable structures. The cornerstone was laid this week and the project is expected to be completed by the end of 2009.
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Reader Comments (Page 1 of 1)
Dmitry Paradis Feb 19th 2007 11:40AM
One step closer to purists' nightmare: Rolex World Domination.
This is most surprising that there will be no clock. Though I guess Rolex's involvement is by name alone, and had no part in financial or design aspects of the tower. Publicity stunt. Back to sleep.