I'm officially calling this a trend now that I have seen it being done in several places (most notably the Ritz-Carlton
), hotels are creating VIP services for those who make frequent visits. The Biltmore in Miami
has a new VIP guest program called the Biltmore 100. The program includes unlimited greens fees at the golf course, VIP suite check-in, unlimited golf and tennis instruction, special spa perks, town car service, luggage storage and a whole bunch of other amenities. The program costs $10,000 per year with two VIP cardholders per household.
[via Hotel Interactive