Montblanc released their latest jewelry collection last week with a fancy party in Chamonix. Where else to celebrate ice but somewhere icy? The event, which was attended by a bunch of celebs including Naomi Watts, Lucy Liu and Dita Von Teese was held in an ice palace at the base of Mont Blanc. Montblanc's first collection of silver jewelry for women, launched in 2005, did well and so Montblanc is stepping up the luxury with a diamond and gold jewelry collection. WWD reports that the jewelry will be priced around $500 for a basic gold ring to $20,000 for more ornate creations featuring diamonds. There are several different collections, 4810, Dame Blanche, Black and White Magic, and Secret Star which includes pieces with special compartments for engraved messages. At the launch event the company showcased a $3 million necklace with a 37-carat diamond. Some of the jewelry features the Montblanc diamond, the distinctive star-shaped cut which has been featured in Montblanc pens.