Nikki Beach Plans Party Empire

Club brand Nikki Beach has announced that they are getting into the hotel biz. If you aren't familiar with Nikki Beach they have a whole set of clubs in the hot places people like to party such as Miami, Sardinia, Cabo San Lucas and St. Tropez which cater to the wannabe Paris Hiltons of the world. The company is now planning hotels in eight key spots: Reno (Nevada); Sal (Cape Verde, Africa); Sao Vicente (Cape Verde, Africa); Playa del Carmen (Mexico); Panama City (Panama); Playa Blanca (Panama) and Portimao (Portugal). Most of the planned resorts will be condo-hotels and several will also have a casino. The resorts will have five-star amenities, 24-hour concierge service, VIP Ultra Lounge, personalized in-room music selection and 24-hour maid service and pillow menu. Guests will also have the option of getting met at the airport by a Nikki Beach host and a personal butler to see to all their getaway needs.

The Miami Herald reported that the company plans to spin out an impressive 25 to 30 properties over the next five years, says Gary Sims, partner and president of the new hotels division. The hotel in Reno will be on the top three floors of the existing Grand Sierra Hotel creating a separate boutique hotel. There are also plans for a Nikki Beach cruise ship that will take people from party location to party location which will launch in 2008..