Louis Vuitton buys Aston Martin
Aston Martin is being bought by LVMH Moet Hennessy Louis Vuitton SA, the most high-profile luxury goods consortium in the world, joining the 60-or-so other brands that already make up the group. Aston Martin will be the first luxury car brand in LVMH's portfolio and it is the first to be run by a lifestyle/luxury goods group. The sale price wasn't revealed, but Aston Martin was reportedly valued at as much as $1.2 billion last December. Ford Motor Company, which put Aston Martin up for sale to begin with, is said to be retaining 15% interest.
We're not expecting to see a LV logo roadster entering the automaker's lineup anytime soon, but we wouldn't be too surprised if a limited edition, branded car rolled out of the factory at some point in the future.