The PRADA Phone Goes Official

The LG KE850 PRADA became real today, the phone that LG is touting as the "first completely touch screen mobile phone," and is initially priced at €600 (about $778 US). The phone is due to hit "PRADA stores in the UK, France, Germany and Italy at the end of February and parts of Asia before March."

So sure, they'll beat the iPhone to market by a few months, but the two phones have little else in common besides their touch screen interface; the KE850 will have no usable internal memory for media (LG opts for a microSD slot instead), it won't have a native mail client or web browser, and it doesn't seem to support multi-touch capabilities.

Regardless, this thin, shiny, posh'd up beauty is launching in Europe as a tri-band GSM (no word yet on US release, but we'll sure let you know as soon as we do) and has a revised UI from their previously-reported OS X –like color scheme to a handsome, minimalist black and white scheme. Check out some nice real-world shots from our coz's over at Engadget and screenshots of the new UI from our friends over at Gizmodo.

[Via Engadget]