It must be because David Beckham is moving to Los Angeles to play in MLS for the LA Galaxy, because I can't think of another reason why some fancy soccer cleats would otherwise be exciting for a nonsoccer player (albeit a soccer fan). The hummel 8.4 PIO FGX football boots were designed by Richard Kuchinsky to offer superior performance, comfort and looks to players. The insoles of the shoes, which will be released in limited quantities, custom mold to the players' feet using heat. Externally, the outsole is designed for ultimate precision and grip of the ground. The upper is made of white goat leather that has been laser-etched with a Monogram Bee logo pattern in gold.