$100,000 Super Bowl Pepsi Can
Sports fans take note: at the Super Bowl this year, Pepsi will giving away a super can valued at $100,000, along with lifetime Super Bowl tickets. Pepsi sales have been in decline for the past year or so, so a contest is just what the brand feels it needs to reinvigorate its customer base. The can is one of a kind, made of sterling silver and studded with diamonds, rubies and sapphires. It bears logos for both Pepsi and the NFL and was "inspired by 40 years of Super Bowl rings."
For a chance at winning, you can pick up a code for the contest at the Pepsi site. The winning code will be announced during the Super Bowl game on February 4th.

Reader Comments (Page 1 of 1)
Joanna Pena-Bickley Jan 15th 2007 9:36PM
I would love the Pepsi can as ear rings, perhaps a necklace to wear at Super Bowl. My dad says he would keep the can on his mantle to remind him and his friends that he had tickets to the super bowl for life.
nicky Jan 28th 2007 2:30PM
about time pepsi and I have the same test.
RL Salisbury Feb 4th 2007 8:11PM
taste great
RL Salisbury Feb 5th 2007 11:04AM
taste great