Saks Gets A New Style
On January 2nd, Saks Fifth Avenue is getting a brand new logo. Or more specifically, they're having an older logo reinvented to introduce an element of modernity into their classic image. To achieve the new look, Pentagram took the classic 1973 script logo, placed it on a black background and divided it up into 64 tiles, all of which can be arranged in an impressively large number of ways and provide a new signature look to Saks packaging. The overall look is contemporary and dramatic, but maintains the elegance that the brand name has come to represent.
The plain, script logo will be prominently featured in stores and on packaging, as well.