American Express Gives Big Spenders Big Rewards

by Deidre Woollard (RSS feed)
Nov 15th 2006 at 9:02AM

Life just got a little fancier for American Express Platinum and Centurion Card Holders (because you know they're not having enough fun already) with the launch of First Collection, a new posh Membership Rewards program. There are over 50 rewards in four categories: lifestyle, jewelry, watches and travel - from names like Baccarat, Chopard, Davidoff, Eos Airlines, Lamborghini, Mikimoto and Piaget. You've got to have a lot of points to redeem the high priced items starting from around 22,500 points for a Baccarat wine tasting glass set up to a Chopard "Ice Cube Collection" diamond watch for 93,200,000 points. They will also soon launch a fashion category and card members will be able to redeem points for Bergdorf Goodman, Ermenegildo Zegna, Neiman Marcus and Tiffany & Co. gift cards.

Tags: american express, AmericanExpress, centurion card, credit card, platinum card