Pinot 2.0, Wine by Online Collaboration

by Deidre Woollard (RSS feed)
Nov 13th 2006 at 12:07PM

We've written about Crushpad, the wine making facility in San Francisco before. Now they are working with wine podcaster Alan Baker (aka The Cellar Rat) to create Pinot 2.0, which is the first wine to be made via online consumer collaboration. Group members participate and make decisions through Crushpad's online forum and Baker's videos narrate each step of the wine's progress (local Rat Packers in the Bay Area are also in the process). The Pinot 2.0 project began in September and won't wind up until August 2007. You can get join in the fun by watching Baker's entertaining videos. It's actually a very interesting way to learn about the many factors that go into creating a great wine as you get to track the grapes from the vine through the harvest and fermentation.

Tags: alan baker, california wine, crushpad, pinot noir, PinotNoir, red wine, wine