Pernod Ricard's Pricey New Drink Offerings

by Deidre Woollard (RSS feed)
Nov 7th 2006 at 7:02PM

Forget the Cristal, the Dom Perignon or the newly minted by hip hop Armand de Brignac, there is a new ultra-pricey bottle on the horizon. The BBC reports that Pernod Ricard will launch the world's most expensive bottle of champagne. The new champagne will be part of the Perrier Jouet Belle Epoque line (which generally hovers around $100 per bottle) and will sell for 1,000 euros (around $1,275) per bottle. Pernod chairman Patrick Ricard also announced a new brandy which will sell for close to $250.

Tags: champagne, liquor, pernod ricard, perrier jouet, PerrierJouet, wine