Piperlime

by Nicole Weston (RSS feed)
Oct 17th 2006 at 4:01PM

Piperlime is a new online shoe store from Gap, Inc., the same company that owns the Gap, Old Navy and Banana Republic. Based on their current portfolio, you might expect the shoe store to be a bit down market, but actually they offer brands that cover a wide range of designers - including Bettye Muller, Hollywould and Betsey Johnson, among others - in many hot styles, not just safe or middle-of-the-road designs.

They also have celebrity stylist Rachael Zoe as their guest editor, dispensing fashion advice and picking trends at the moment, so even though the new site seems to be experiencing a couple technical blips, it looks like it's going to turn out to be a great source for shoes.

Tags: banana republic, gap, piperline, shoe, shoes, the gap