Armand De Brignac is the New Cristal

by Nicole Weston (RSS feed)
Oct 17th 2006 at 6:01PM

After denouncing Cristal, the luxe drink of choice of rap artists for many years, Jay-Z was left with a tough decision as to which champagne could replace it as a sign of opulence in rap/music culture. It appears that the artist has decided to (unofficially) endorse Armand De Brignac now, featuring it in one of his new songs as "gold bottles with the ace of spades." It seems like a good choice based on the bottle alone.

Armand De Brignac has been produced by a family owned vineyard for over two hundred years and has only just started to be imported from France. It is said to have notes of flowers, citrus, dried fruits and brioche.

[via vox / image flickr]

Tags: Armand De Brignac, ArmandDeBrignac, chanpagne, crystal, gold bottle, jay-z, music, rap, spade, stars

Filed under: Spirits, Wine

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Reader Comments (Page 4 of 6)

john Oct 22nd 2006 5:08PM

Clearly the bottle design had a lot to do with his choice. He needs a visually distinct bottle and cool looking label to feature in his rap videos. A plain old champagne bottle would just wouldn't be "bling" enough.

Cynthia Oct 21st 2006 12:29PM

For all of you who didnt know, "SPADE" used to be a popular racist name for a black person. Too bad Jay-Z chose this brand. I guess he didnt know. Duhh.

Jer Oct 21st 2006 11:54AM

I'll never forget Moby on "Cribs". He said "Here is something you don't see on this show...a LIBRARY." He's right. If the rappers want to start a true new sign of opulence, how about showing us that they READ BOOKS. Maybe that will influence their fans to get an education, rather than a drinking binge on the FLAVA of the WEEK.

George Oct 21st 2006 11:59AM

Why is this a big deal? What kind of man drinks freaking champagne? Might as well order some White Zinfandel with that. Hip Hop "Culture" is about the lamest marketing ploy going today. Kids are dumb.

Eric Oct 21st 2006 11:58AM

WHERE DA WHITE WOMEN AT ? AND WHERE BE MAH COAT 45 BITCHES. W T F IS THAT SHIT ALL ABOUT ? GRAB A FUCKIN DICTIONARY. MAYBE IT WILL TEACH YOU HOW TO SPEAK, AND SPELL......PROBLEM SOLVED.....BTW WHERE IS MY DON P. ?

Sunil Oct 21st 2006 11:59AM

Apparently it's NOT hundreds of years old, it's SEVERAL years old. And from what I read, the website (which was put up 3 weeks ago), was registered by someone from Jermaine Dupri's 3 Vodka company.

Sounds very much like paid product placement, guys.

Doing Me Oct 22nd 2006 5:07PM

When there is so much other stuff in the world to worry about, why is so much time being spent on caring what Jay-Z drinks? Don't get me wrong, I love the Jigga Man but he does not pay my bills no buy my champagne. I appreciate his lifestyle for him but that is what is - his life. And it is great to know that the rapper in the suits (not the baggy jeans and gold teeth) appreciates good things. I do too but that does not mean I am going to buy the "golden bottle with the ace of spades" because he puts it in his song. Curiosity may get me, but that's about it. And yes, negro brew is racist because other races seem to be more into Jay-Z and rap in general than negros. So should it be called "the new wannabe a negro brew"?

RapperLifestylesICouldCareLess Oct 21st 2006 12:05PM

Who cares what a rapper drinks or doesn't drink? Must we become a nation so obsessed with celebrities that we have to track their every move? I don't care for celebrities that milk the media to get attention for stupid things. Actors, actresses, musicians, the celebrity of the moment, the kids of rich parents; let's face it; none of these people are really that important.

Cotton-eyed Joe Oct 21st 2006 1:10PM

These people should hip-hop themselves on the next boat back to the congo. Nobody cares what new (or old) drink is now 'in' to the "street scene", because the only people that can afford to drink it are the white and jewish media slave masters. I'm not impressed with some flash-in-the-pants rapper thinking he's 'the shizz' because he can name-drop some obscure swill.

phil Oct 21st 2006 12:25PM

try some Laurent Perrier Brut if you want to spend some money $1000.00 a bottle

phil Oct 21st 2006 12:27PM

or pay the rent

The 21st person with nothing better to do Oct 21st 2006 11:32PM

Rockaby baby in a treetop, you mother's a whore i ain't your pop!

Jerry Oct 21st 2006 12:52PM

I am so tired of black people just sitting around and waiting for something to bitch about...Paula mooney is black. Which means that she can imply that only black people enjoy expensive champagne, and not be crucified for it. At least do SOME research before you start making insinuations. Unbelievable morons!!!

Lisa Oct 21st 2006 12:50PM

Cause some dumbass rapper drinks this, I am supposed to? Get the hell out of here. I drink what I like not what I am "supposed" to like. I be hating big time. Pass the Mumms.

Lisa

M Oct 21st 2006 5:02PM

http://www.armandchampagne.com/
Why would you want a drink "endorsed by rappers"?

Angel Ironstar Oct 21st 2006 1:14PM

quote quote

I agree with you on that...

Angel Ironstar Oct 21st 2006 1:16PM

on post 12.
rather than point out a silly racial comment over champagne that many people in your community can't afford (hell i wouldn't pay hundreds of bucks for that bullsh**, you know how much beer that'd get me?) why don't you do something productive like promote artists that don't lead the greedy lifestyle (at least in the videos) drinking stuff that could pay many people's rent, or at least their car payments?

Posted at 7:03AM on Oct 21st 2006 by bid

I agreed with post#12

Bird Oct 21st 2006 1:32PM

Sheesh!!!!! Will I ever be able to log on and read something without seeing a zillion and one "We Are The World" "Man In The Mirror" comments behind it?

Jake Oct 21st 2006 1:27PM

Donna -

Jay Z is actually the head of several successfull companies including his own clothing label, Def Jam records, and is also new spokesperson for Budweiser.. just because he is a rapper does not mean that is all he does... get your facts straight before you criticize someone, especially when you're basing it solely on what you read here...