Waterford is another company that is pepping up their image by partnering with other companies with major brand recognition. We recently mentioned their Robert Mondavi wine glasses
and now they will be creating a new home design line with ultra-chic designer Marc Jacobs
. According to WWD
, Jacobs has sold a few home objects in his boutiques but this is his first big foray into the home decor field. Given Jacobs's love of the understated don't look for anything to over-the-top. But the line is definitely more modern than Waterford's mainstay crystal. The first objects will be in Marc Jacobs boutiques and upscale specialty stores next month in time for holiday wish lists. Prices range from $85 for basic stemware to $1,900 for colored glass giftware. There is also special packaging including a black logo.This story from Brand Strategy
goes into a little bit more of Waterford's plans for for the brand and includes some thoughts from others in the industry about how successful an idea this is and whether or not co-branding is really what Waterford needs in order to seem more modern and relevant to today's luxury consumers.