What Will Mondavi Call His Wine?
Constellation Brands Inc. bought the name when it bought Robert Mondavi Corp. of Oakville for $1 billion from the family and public shareholders. Michael Mondavi's uncle Peter Mondavi owns the rights to make wine under the CK Mondavi Family Vineyards label. Leaving Michael Mondavi with not a lot of choices for giving the wine his own name. Constellation Brands isn't ready to give the name back any time soon, they see the name as a valuable asset. It gets more confusing, Michael Mondavi's 93-year-old father, Robert Mondavi, and two siblings are also considering their own return to the business. What should Mondavi call his new wine? Tom Wark suggests "Formerly Known As Estates" but I'm partial to "Ivadnom" (Mondavi backwards).