Disney Launches Luxe Baby Line
Disney has just announced the introduction of two collections of luxury children's apparel, aimed at infants and toddlers, due in department stores like Bloomingdales and Nordstrom this fall, as well as at some boutiques. The lines, Classic Disney and Walt Disney Signature, will "offer cashmere blankets, hooded robes and mittens, bibs and burp cloths, organic cotton tees, cardigans, and casual separates." While they will make use of the well-known Disney characters and artwork, their use will be subtle and understated.
The Classic Disney collection will focus on the classic films, including Bambi, Pinocchio and Lady and the Tramp, and their characters. Bambi will be the first character to launch, with baby blankets and burp clothes to be followed by the organic cotton tees and pajamas. The Walt Disney Signature collection will be "vintage-inspired, eclectic and of the finest quality," with pastel colors and cashmere, silk and linen fabrics adorned with sketchbook artwork and appliques.