Eons, A New Way To Capture The Older Demographic
Today's 50 year old is a lot different than in the old days. Jeff Taylor, founder of Monster.com has created Eons, a new media company aimed at the boomer demographic. The fledgling company recently announced their partners: Harrah's Entertainment, Hyatt Corp., Humana, Inc., Liberty Mutual Group and Verizon Wireless. Eons plans to work with their partners to create customized products and services for the 50-and-older set such as special insurance packages and travel opportunities. Sounds like a cooler version of AARP. The site officially launches on Monday.[via Travmedia]
Reader Comments (Page 1 of 1)
?? Jul 30th 2006 2:26AM
This is very interesting. Things changed after 50 years.