Juicy Couture, has their hands in everything these days. The line, founded nine years ago by Gela Nash-Taylor and Pamela Skaist-Levy has gone from those iconic L.A.-style tracksuits to handbags and sunglasses and now onto fragrance. Their first scent, done with Liz Claiborne Cosmetics is now available for pre-order through a three-month exclusive with Bloomingdale's.

The scent itself is very girly, in line with the Juicy Couture aesthetic which skews toward the young and precious. In the WWD article on the subject Skaist-Levy says it is "like something Barbie might wear." The perfume has top notes of watermelon, mandarin, pink passionfruit, fresh green apple, water hyacinth and crushed leaves with a heart of tuberose, wild rose and princess lily, and a drydown of vanilla, precious woods and patchouli. Juicy is pricey. The one-ounce perfume sells for $300 and a big 20-ounce jumbo bottle will run you $3,000.