Nicky O Hotels

We already knew that Nicky Hilton was planning to launch her own hotel chain, but now the hotel heiress officially has an opening scheduled for the first in a chain of boutique hotels. Nicky O (her middle name is Olivia) will open its doors this November in South Beach, Florida. Hilton is a self-described fashionista and her intent is to have her hotels focus on design and designers. In keeping with this, she has had several famous designers decorate the suites. Roberto Cavalli will be doing the 5,000-sq. foot penthouse in the SoBe hotel in a gold theme that mimics his retail stores.

A second location is tentatively scheduled to open in Chicago in December, with 3 or 4 more locations to follow.

[via WWD]