Dior's Star Earrings
For instance, take these 2-inch crystal-encrusted Movie Star charm earrings. Without the 'D,' they could probably pass for a pair of earrings purchased for a five bucks at Piercing Pagoda in the mall. But, if you add the 'D,' suddenly they're DIOR every girl on the street wishes she were you.
Is this good? Is this bad? I don't know. But what I do know is that I want them. 'D,' apparently, is for desirable. Price: $185.