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Fendi Fights Fakes at Wal-Mart

Fendi has filed suit against Wal-Mart after accusing the retailer of selling counterfeit bags while representing them as the real thing. The bags in question were sold at the warehouse Sam's Club stores, which are owned by Wal-Mart. Fendi asserts that Wal-Mart never purchased products from them, nor did they inquire as to the authenticity of the goods they were buying from their suppliers. As the stores were selling the bags for 45% below retail, it  does seem quite possible that they "fell off the back of a truck" somewhere, though Wal-Mart declined to comment.

Somehow, the "don't ask, don't tell" acquisition strategy seems like it is most effective when purchasing a single bag in a back alley somewhere - though still not great from the designer's perspective - than when the world's largest retailer, already under a lot of scrutiny, starts buying them in bulk.

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