Cartier Celebrates LOVE with Charity

We love the Cartier LOVE line, but not as much as New York, apparently. The city actually declared yesterday to be "Declare Your Love Day" and the CEO of Cartier presided over the opening bell at NASDAQ Market Site (4 Times square), which was rung by Sarah Jessica Parker and Spike Lee. "Declaring your love" with Cartier involves buying some of their products, of course, and the company released the LOVE charity bracelet for the occasion. It features a pink gold miniature LOVE bracelet on a silk cord that comes in one of eight colors, each representing a different charity. $100 from each charity bracelet sale will be given to the charity it indicates. The bracelets, listed below, should be available at Cartier boutiques and online.
- Salma Hayek – Human Rights Watch– White Bracelet
- Scarlett Johansson – USA Harvest– Baby Pink Bracelet
- Ashley Judd – YouthAIDS – Red Bracelet
- Spike Lee – Kanbar Institute of Film and Television / Graduate Division/Tisch School of the Arts/ NYU – Purple Bracelet
- Edward Norton – Maasai Wilderness Conservation Trust – Green Bracelet
- Sarah Jessica Parker – UNICEF – Blue Bracelet
- Michael Stipe – Mercy Corps / Gulf Coast Recovery – Black Bracelet
- Liv Tyler – The Breast Cancer Research Foundation – Deep Pink Bracelet
The company also threw a star-studded party to spread awareness of their new product - and the causes it supports.
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Reader Comments (Page 1 of 1)
Trixie Jun 9th 2006 11:32PM
yeah.. how much for the bracelets? If $100 of the money is coming from the bracelets... that must mean they're asking for your first born...
Giorgio Jun 10th 2006 4:44PM
They're 475$
I'm gonna check them out at Cartier in downtown Beirut.
I'm considering buying a black one...
lina Jun 11th 2006 6:03PM
Are u sure of the price of the bracelet. there is also the similar heart motif and baby trinity bracelets with the cords. Does anyone know how much those are going for
silvia maninetti Jun 19th 2006 4:27AM
In wich other way Cartier is involved in Corporate Social Responsability?