Is the over-the-top approach of Dubai luxury hotels the wrong way to go? At T
he Hotel Show in Dubai,
Karim Rashid, a designer second only to Philippe Starck in his ubiquity in the hotel and home goods arenas, told developers that they must change their approach to lure global tourists. Rashid says that just using luxury materials like gilding and marble aren't going to cut it. A
ccording to AME Info, Rashid said that the "new luxury" involves things like customized services, more technology and a greater focus on making the hotels ecological and self-sustaining (that last part would be particularly hard for the Dubai hotels). Rashid's view is consumers are interested in the consumable luxuries, such as food, beverages, spa treatments and experiences. He also urged hotel developers toward new and innovative designs calling out the current Dubai obsession with steel and glass towers. Now if only we could get this guy to talk to Donald Trump.
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Reader Comments (Page 1 of 1)
log400 Jun 26th 2006 7:45PM
The sentiments are correct, but it is far too late. In Dubai, glitz rules. Service standards and value for money decline as Dubai's popularity and owners' rapaciousness increases. The Four Seasons in Damascus and the Ritz Carlton and Four Seasons in Qatar are better "packages" than any hotel in Dubai. Meanwhile, the best hotel in Dubai is the Grosvenor. Forget Jumeirah unless you like Blackpool.