Starwood Hotels Want You To Stay A Long, Long Time
Last year, Starwood Hotels launched "aloft," their new hotel brand. Now they have a new brand, Project ESW. Project ESW will be an extended stay version of the Westin Hotel and will include Westin features like the Heavenly Bed and the Westin Workout rooms. The hotels will be contemporary new builds with studios and one-bedroom suites. The kitchens will have stainless steel appliances and there will be gourmet pantries stocked with food and wine. Common areas include large lobbies, cafe areas, terraces and pools. Starwood plans 150 markets for Project ESW and the first one will open in Lexington, Massachusetts in late 2007.