Lotus, The Fragrance

by Deidre Woollard (RSS feed)
May 31st 2006 at 8:03AM

We already learned that you can smell like the Daytona 500 and there are also fragrances from Hummer and Ferrari among others so a Lotus fragrance is no big surprise. The scent for the fans of the car has notes of Calabrian lemon and elemi with a heart of violet, lilac, geranium and lavender, and base notes of papyrus and moss and is meant to evoke the feeling of driving the car along the Mediterranean coastline. WWD reports that the scent was launched at the U.K.-based Perfume Shop in March. Playboy model Joanna Krupa is the spokeswoman for the fragrance which coasts around $50 and should launch officially in the U.S. sometime this fall.

Tags: cologne, exige, fragrance, lotus, racecar