Reality Real Estate
A marketing director in Santa Clarita, California has a new take on how to sell a house. To give the houses in a new development a "lived-in" feel, she has hired a group of actors to play house while prospective buyers come out and tour the property. "Mom," "Dad" and their two "kids" bake scones, celebrate a birthday party and play games, interacting with each other and with any guests who wish to play along or ask questions. It's "reality" real estate and the program has been dubbed "Home Life." Many of the guests who toured the house when it opened were actual realtors, not looking to buy the house, but to see how appealing having a "family" would be to clients.
As one visitor from USC's business school put it, "You imagine yourself in this situation. If you have a beautiful experience, that gets people to think, oh, I want to live like that!" The model family was as appealing, if not more so, than the home itself. It's easy to see how clients, perhaps used to watching reality shows on television, could relate quickly to a similar scenario that confronts them in real life.
Since the setup had immediate appeal to buyers and realtors alike. This could be the start of a new real estate trend, particularly with upmarket estates and in new developments, where houses might look less lived in because of their newness or their size.