Fiat Introduces Cellphone Line

Fiat is rolling out a line of branded cell phones this month. The phones are made out of aluminum, emblazoned with the Fiat logo and are colored with the brand's signature blue. In stores, they will be displayed in specially designed cases that are meant to evoke the pistons of 4-cylinder engine. The phones will offer internet access, MP3 playback, a digital camera with video, photo albums and Bluetooth. Some of the phones will actually be waterproof, targeted at water-sports enthusiasts. They are scheduled to launch first in Italy, but will be more widely available, at least in Europe, later in the summer season.