Wal-Mart in Vogue

by Nicole Weston (RSS feed)
May 10th 2006 at 7:02PM

Wal-Mart, in its continuing quest to make its image more fashionable, is running ads in May's Vogue magazine. The ads were shot by photographer Patrick Demarchelier and the models worked with a stylist from the magazine. Because Wal-Mart's core audience is comprised of "real" people, they opted not to use professional models over real, everyday shoppers. And by "everyday shoppers," they meant women like Kristina Deignan, pictured, who was Mrs. Virginia in 2003 and first runner up at the Mrs. USA pageant.

Mrs. Deignan said that she shops for "basics such as T-shirts, tank tops and workout wear" at Wal-Mart, while the rest of her closet has designers including Kay Unger and Nanette Lepore. The skirt and bracelet in the photo are her own.

[Image Patrick Demarchelier]

Tags: fashion, image, Kristina Deignan, magazine, Nanette Lepore, vogue, wal-mart

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Reader Comments (Page 1 of 1)

NeatChi May 10th 2006 11:20PM

Ummmmm, the skirt and necklace are her own? All I see is a skirt and necklace.....

maryann payne May 11th 2006 1:35PM

I think the model above looks great! I saw the ad in Vogue and it's not a necklace it's a black halter with a shell embellishment. I think all the women look fabulous. Way to go Vogue, Wal-mart and Patrick!