Now this is a golf watch. Charriol's new Ironwatch is not made of iron, its wedge shape recalls the look of a golf iron. The watch is made of stainless steel and its rubber strap is perforated like a golf grip. The dial has stud-shaped hourmarkers on a striped background in a choice of silver, black or green. The caseback has an area for personalization. The Ironwatch will be available at the Charriol boutiques as well as certain country club pro shops and will be part of a whole new Ironwatch line that includes belt buckles, cufflinks, sunglasses and paperweights.