Westin's Latest Sense Offering Will Be Music

by Deidre Woollard (RSS feed)
May 6th 2006 at 8:07AM

First, there was the scent, that pervasive white tea scent strip wafting out of magazines to promote Westin Hotels. Now, get ready for the sound. Westin has partnered up with eMusic.com to create a "digital music offering" that will be played in lobbies and offered as part of the in-room entertainment. The music is described as being global contemporary with an "ambient, melodic, rhythmic and energizing feel." Luckily magazines don't have audio chips so you won't be subjected to this unless you go to the Westin Hotels. It makes me wonder which sense they will tackle next.

Tags: ambient music, emusic, hotels, sound, starwood, westin, white tea scent